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Business
Content Strategist
Make content that serves a purpose beyond itself
€38k–€85k Demand: High
Start here — your first 30 days
Explore
Read 'Content Strategy for the Web' by Kristina Halvorson — the field's foundational text.
Content auditing
SEO
Information architecture
What the work is really like
Content strategists plan and govern the content that organisations produce — ensuring it serves user needs and business goals, is consistent in voice and is worth the time anyone spends on it.
1Auditing 800 pages of content and deciding what should live or die
2Creating a style guide that a team of 20 writers will actually use
3Researching what users actually search for versus what the brand wants to say
4Building a content calendar that maps to business objectives, not just the calendar
Skill gap analysis
Strengths you already bring
Build your Career DNA to see what you bring.
Skills to develop
Content auditing
SEO
Information architecture
Editorial planning
Analytics
Style guide development
Estimated to job-ready: ~6 months of focused effort.
Your roadmap in
Generate a 6-month plan to break into Content Strategist