Back to your map
Business
PR & Communications Manager
Shape how the world sees an organisation
€35k–€85k Demand: Medium
Start here — your first 30 days
Explore
Read a major PR crisis case study — Tylenol or Pepsi — and trace every decision.
Media relations
Press release writing
Crisis communications
What the work is really like
PR and communications managers manage an organisation's reputation — through media relations, crisis communications, content and internal communications — telling the right story to the right audiences.
1Pitching a story to a journalist and making it feel like their idea
2Drafting a crisis statement in 90 minutes when something goes wrong
3Planning an announcement campaign across five channels
4Preparing a CEO for a TV interview that could go anywhere
Skill gap analysis
Strengths you already bring
Build your Career DNA to see what you bring.
Skills to develop
Media relations
Press release writing
Crisis communications
Social media strategy
Stakeholder management
Storytelling
Estimated to job-ready: ~6 months of focused effort.
Your roadmap in
Generate a 6-month plan to break into PR & Communications Manager